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Acquired by Quadient
SimplyMail
France-first platform that industrialised transactional and marketing mail for SMBs through a simple web + API layer.
- Role
- Product lead
- Stage
- Acquired by Quadient
- Stack
- SaaS · API · FR
- Year
- 2016 — 2019
Problem
French SMBs still relied on service bureaus to send registered mail (LRAR) and outbound campaigns. No modern self-serve option existed that spoke to non-enterprise buyers.
Approach
Design a product a founder could onboard in under 10 minutes. Ship the API alongside the UI — treat them as equal citizens. Prove the economics at SMB scale, then move up-market via Quadient's channel.
Outcome
- FRmarket proven
- SMBself-serve
- SaaS + APIdual product
- —acquired
partners: Quadient Innovation